The Ad Innovation Workshop for creative agencies is a way to create incremental revenue for Google by scaling the innovation process of our ad products through the input of creative agencies and their brand clients. The workshop is targeted at agency creatives, planners and account folks whose expertise is in ‘digital’.
How does it work?
The workshop program is supported by a creative partnership between the Creative Center of Excellence (Agency Team) and the Creative Innovations Team (DoubleClick). A typical session lasts for 1-2 hours. Before collectively ideating with the creative agency on enhancing our current product offering or coming up with new ad formats we do 2 things: • Google Show & Tell: share with the agency our latest product pipeline and thought leadership initiatives. • The creative agency Show & Tell: share with Google the latest briefs and ideas for product innovations.