Brand Marketing Manager
Building Blocks is a cohesive brand expression that begins with the notion that every, single piece of data plays a role within a much larger story. And like all great stories, the characters and settings have a depth and dimension that engages and delights the audience.
Our blocks can build, flex and interact in near- limitless ways to tell a multitude of stories, all of which are based on Google Cloud Platform's value propositions of scale, security, infrastructure and speed.
The Building Blocks are:
- Rooted in geometry
- Based off of the Google Cloud Platform hexagon
- Created on a strict grid
Each Building Block begins with a single cube. Stack them up-and-down, side-to-side – even break them apart – to create exciting and dynamic artwork.
Adding the dotted line is a metaphor for movement and connection. In static form, the dotted lines help bring an implied motion to the objects. In animation, the dotted lines can be used show how smaller elements make up larger, more complex objects through expanding and contracting.